Senior Strategist, SEO

 

Blue Moon Digital

Denver, CO

January 2018 – Today

• Audit current content assets, analyze competitive content gaps, and create new content recommendations for international brands in retail, industrial, and software fields.
• Develop new deliverables, best practices, standard operating procedures, training materials, and POVs to be adopted across SEO and Content team.
• Plan and execute user experience tests for global B2B software brand,
• Plan and execute user experience tests for global B2B software brand, leading to improved user engagement metrics and conversion rates on marketing asset landing pages.
• Pitch new SEO and content business prospects in B2C and B2B verticals.

Senior Strategist, SEO & Content

 

PMX Agency

New York, NY

September 2017 – January 2018

• Lead strategy for SEO and content programs for 10+ websites in retail, fashion, sports, education, and B2B sectors with combined annual organic traffic of 15 million sessions and organic revenue of $18 million, acting as main point of contact to director and executive-level clients.
• Ideate and manage the creation of over 100 pieces of editorial and onsite content, leading to a 60% increase in YoY traffic for B2B/home services brand.
• Act as mentor to analysts and strategists, giving feedback on projects and guiding skill development.

Strategist, SEO & Content

 

PMX Agency

New York, NY

December 2015 – September 2017

• Maintain client relationships and day to day program success for clients in retail, fashion, sports, education, and B2B/residential services.
• Strategize and manage the creation and implementation of over 100 pieces of editorial and onsite content, leading to a 60% increase in YoY traffic for home services client.
• Perform structural site audits and address technical opportunities including duplicate content issues, misused canonical tags, page status errors and more leading to improved crawlability and indexation.
  • Diagnosed systematic cross-domain duplication, decreasing amount of indexed duplicate pages by 500% for fashion retailer, greatly improving crawl budget.
• Plan and carry out site migrations and other large scale website improvements, coordinating with client development teams to minimize downtime and KPI decreases.
• Expand site architecture for high fashion brand through expansive semantic analyses, creating over 30 new relevant merchandise categories, leading to double digit YoY increases in traffic, conversions, and revenue.
• Boost local awareness for multi-national brand through optimized local business listings, directories, and leveraging devoted customers for reviews.

 

Analyst, SEO & Content

 

PMX Agency

New York, NY

December 2014 – December 2015

• Support strategists in planning and creating optimized content, tech audits, linkbuilding campaigns, and monthly reporting, transitioning to strategist role in 12 months.

 

SEO Analyst

 

Trinity Insight

Philadelphia, PA

July 2013 – December 2014

• After transitioning from an intern role to full-time SEO associate, performed keyword research, created optimized content and carried out niche linkbuilding for small-medium sized Internet businesses.

 

Freelance Internet Marketer

 

Tombler West

Boulder, CO

July 2011 – Today

• Providing web consulting for small businesses with big ambitions. Clients include:Malix MediaMicah Forsyth

Kutztown University of Pennsylvania
Kutztown, Pennsylvania